Marketing & Brand Messaging Strategy
Case Studies
Launching a new company or product requires new creative direction.
Your company name, logo and colors all create a visual and emotional connection to your customers. What’s more, the way you speak about your company should be tailored to fit your customer’s critical needs. Kasvaa principals have helped dozens of companies shape their brand identity.
When finance and lending executive Paul DeLuca and his partners set out to create a new finance vehicle to provide short term financing for supply chain vendors, they turned to Kasvaa principals to create the business plan and the visual identity for their new business. After creating the website, logo and company name, DeLuca asked Kasvaa principals to help create the market launch messaging strategy and guide the new sales operations.
The result was a pioneering concept in business-to-business finance that secured millions of dollars in institutional backing.
What People Are Saying
“When I heard Lehtonen was hanging his own shingle, I knew we had to call him again. They did such great work with the launch of Vindeo and really became a partner for our company. Lehtonen and his team have the rare capability of combining financial rigor and strategic thought with the type of creative process that is necessary for all brands.”
— Paul DeLuca - Partner, Meritus Capital, Vindeo